Through the example of a tv commercial on polish golf tourism, i conclude the thesis by discussing how communicating and branding places as tourist destinations must acknowledge the heterogenic and socio- material connections which are part of their practices this is informed by an understanding which sees the. Using the gold coast in queensland as a case study the thesis also examines the impact of arab tourists' culture on these perceptions and motivations finally, this thesis explores differences between arab tourists' perceived image of the gold coast and the destination's actual identity as constructed by. This dissertation examines the theoretically emerging phenomenon of tourism destina- tion branding within a country context the purpose of the study is to develop the con- cepts needed to describe and analyse the destination branding process in the country context its focus is on the national tourism organisation. The thesis contains five chapters the first chapter is about the background, problem statement, contribution and the organization of the study the second chapter shows a literature review on brand, branding and brand personality of products and destinations the third chapter provides an intuition about. E) what is the most suitable framework that could be employed in branding and repositioning zimbabwe as a tourist destination 18 the research structure the outline of this thesis follows an unambiguous structure that provides for greater clarity and communication with the reader (marzano,. Based on the survey and on our interviews with leading place branding academics, here are five topics with considerable knowledge gaps, suitable for bachelor dissertations, doctoral theses this is surprising, since a city's or destination's sustainability directly impacts its reputation and competitiveness. Bachelor thesis spring 2014 section of health and society bachelor of science in business administration and economics international business and marketing destination branding: perceived credibility in social media content author: julia lindqvist supervisor: lisa källström examinator. As this thesis only analyses touristic stakeholders in the euregio region the author acknowledges that the tourism sector can be a main driver for further developments in cross-border place branding nevertheless, place branding frameworks need to include all stakeholders to work successfully based on.
Iii what happened in vegas: the use of destination branding to influence place attachments i have examined the final copy of this thesis for form and content, and recommend that it be accepted in partial fulfillment of the requirement for the degree of master of arts with a major in communication. The thesis is a case study analysis, which aims to reveal the brand identity of ticino as tourism destination specifically the research focus on the evolution of the destination identity since the opening of saint gotthard tunnel in 1888 until the current situation in addition to that, the current situation exposes in depth the. Destination branding to chinese tourists by examining the relationship between brand equity influencing factors, their 61 lee, nr effects of cultural tourism marketing mix on tourism destination brand equity phd thesis hanyang university, seoul, korea, 2008 62 tasci, ada gartner, wc. Components of an action plan for tourism development of slavonski brod within the branding strategy to make the city more recognizable in tourist markets the purpose – the purpose of this paper is to support the thesis that tourist destinations branding is lengthy process that includes an evaluation of the image by the.
Only recently been applied to destination marketing because destination branding is a new concept, little research has been done to date as well, the concept is arnbiguous to many practitioners and there is not an agreed upon destination branding process the primary purpose of this thesis is to better understand the. This study addresses the conceptualization of food image and examines the role food and cuisine play in the formation of destination brand image by tracing the destination branding literature with a specific focus on image and three components that influence food image formation, the authors map the. Destination image has been recognized as a key component for the success of the tourism management industry as it can influence traveler decision following this line of thought, the main goal of this dissertation is to explore the role that city branding plays on building macao's image perception on tourists and how it could. Destination branding: a holistic approach for brand architecture in tourism industry synopsis of the thesis submitted in fulfillment for the requirements for the degree of doctor of philosophy by sunaina ahuja enrolment no 11409524 department of jaypee institute of.
In order to conduct this review, proquest (abi/inform) database was utilized, using the terms 'city branding' and 'destination branding' from 2005 through december 2016 success factors of place marketing: a study of place marketing practices in northern europe and the united states, phd thesis, helsinki university of. This literature review addresses the three main concepts relevant to this thesis: the travel bloggers, evolution of destination image studies, and tourism in indonesia firstly, it introduces the popular tourist gaze theory and how it is related to destination branding it will then discuss how destination authorities create a tourism.
Question: what does rebranding mean for tahiti furthermore, the focus of the thesis lies on answering the following sub-questions: • what exactly is destination branding and which role does it play for destinations • which factors are influencing the rebranding of a destination • which opportunities or challenges may be. To nikolas who keeps changing the destination this thesis poses these and other similar questions and attempts to provide some answers indeed, urban or city marketing is by now an established developed) has been the discussion on destination branding: developing and managing tourism. Destination image and its effects on marketing and branding a tourist destination a case study about the austrian national tourist office - with a focus on the market sweden södertörn university | school of business studies master's dissertation 30 ects | spring semester 2011 student: katharina sonnleitner.
11 introduction of the study most of the destinations (country, state, city) worldwide are competing for more and more tourism, in which their image as a tourism destination plays an important role branding is a method that can help the destinations to create a desired image, and influence tourists to visit the destination on. Abstract purpose: there is a lack of theory relating to destination brand performance measurement in the destination branding literature, which emerged in the late 1990s (see for example dosen, vransevic, & prebezac, 1998) additionally, there is a lack of research about the importance of travel context in. 2 | page destination branding for business tourism market - a case study of domaine de miravel aalborg university, june 6th, 2012 international marketing – master's thesis supervisor: nik dholakia anca-alexandra buhus keystrokes: 223491 standard pages: 93,1.
The undersigned ruta vidauskaite, a student at the university of ljubljana, faculty of economics, (hereafter: felu), declare that i am the author of the master's thesis entitled destination branding through wedding tourism: the case of the caribbean, written under supervision of prof dr tanja mihalič. 35000 jobs tourist perceptions of destination branding: a case study of saint lucia by laura anne smith a thesis presented to the university of waterloo in fulfillment of the thesis requirement for the degree of master of environmental studies in geography – tourism policy and planning waterloo, ontario, canada. In order to conduct this review, proquest (abi/inform) database was utilized, using the terms 'city branding' and 'destination branding' from 2005 through success factors of place marketing: a study of place marketing practices in northern europe and the united states, phd thesis, helsinki university of. Phd thesis centre for tourism, innovation and culture department of business communication and information science university of southern denmark controlling branding 70 - branding identity as place related 72 - destination branding a socio-material process 74 intercultural communication in tourism 75.